Yorgum's Logo - history and legacy
The Yorgum Aboriginal Corporation identity is adapted from an original painting by Shane Pickett, a celebrated Noongar Artist (1957-2010), who was commissioned by Yorgum to develop its corporate theme based on healing and wellness. The logo represents the healing properties of the gum tree and the importance of family.
The logo has historic significance and an established recognition in the Aboriginal Community and amongst Yorgum’s partners and affiliates.
The logo comprises primarily of the artwork and the wording ‘Yorgum Aboriginal Corporation’ as below left:
The logo has been simplified considerably; now consisting of the representation of a tree rather than a literal tree. The tree is made up of the Y of Yorgum and the red gum flowers are the dots framing the tree as a canopy. The dots also represent the various styles of Aboriginal Art that can be found in country WA, and more recently in Noongar areas. This provides inclusivity to the areas outside of Perth metro that Yorgum also supports.
The Red Gumtree is maintained but in a representative form as it is the essence of Yorgum; it offers reassurance, strength, family and healing.
Maintaining the tree links the past in a transition to a new future. Yorgum has been through so much change and it is important to keep elements from the past to build a successful, strong future.
This also maintains brand recognition from both the community and Yorgum’s affiliates.
The tree provides healing and strength. Likewise, the organisation gives strength to the people.
The colours chosen represent many elements: the colours of the Aboriginal flag, the colours of the flowers of the Red Gumtree, the stunning sunsets of Western Australia.